Does your current marketing plan include mobile phone advertising?It is estimated that “38 wireless devices are sold every second and it's projected that 2.5 billion are in use worldwide.” (USA Today 2008) consumers are spending more and more time away from home and they are searching for services on the go.Mobile marketing is a very powerful tool to integrate into your company’s marketing strategy, it is commonly used in order to increase brand awareness, generate customer opt-in databases, or drive attendance to specific events and locations.
